Generosity, Gratitude, Trust, Respect, Honesty, Appreciation.
All of the above are words that will engender a positive feeling or attitude within an organisation or group. Indeed the benefits of having these attributes manifest within a company are obvious and the dividends are self evident.
What is not always recognised is how directing these same attributes away from a company into the wider community can also create benefits for all stakeholders.
Sharing positivity with the wider community, while not at first visibly bringing benefit to the company will on greater scrutiny often have a larger effect than at first anticipated.
Return on investment doesn't have to be measured directly in cash terms.